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Energy Tiers

Anything You Want offers two energy tiers designed to match different project needs and working styles: Generator and Reactor.

Generator is our standard energy tier that provides consistent, reliable creative production capacity.

  • 1 task per checkpoint
  • Standard working hours (9:00-18:00 PST)
  • 1 remote viewing session per week
  • Standard response times
  • Basic emergency support (best effort)
  • Founders with steady, predictable project needs
  • Teams who prefer regular, paced delivery
  • Projects that benefit from thoughtful iteration
  • Budget-conscious members

Reactor is our high-energy tier designed for urgent, intensive, or parallel project needs.

  • 2 tasks per checkpoint
  • Extended working hours (90 min before/after standard hours)
  • 2 remote viewing sessions per week
  • Priority response times
  • Dedicated emergency support

Is it 2 tasks per checkpoint or 4 checkpoints per week? It’s two tasks per checkpoint

Can I split tasks across different skill areas? Yes. Tasks can be totally unrelated

Can I use Reactor to speed up one big goal or must they be two separate goals running parallel?

Yes, you can absolutely do this. However, we do have one belief in regards to creativity: Some processes can’t be sped up. Some processes take time to make sense. Sometimes you will find your projects new Name in 5 minutes, sometimes it will take you 5 years.

For us, the key to navigating this is to know when a project needs time and when it can be sped up BUT never stopping.

All this to say that sometimes, doubling the bandwidth might give you a “higher” volume of deliverables, (such as explorations of a logotype), but it won’t necessarily increase the quality. In such cases, having a “next most important task” is very useful. That way, we never stop.

What does “extended connection” mean in Reactor?

Section titled “What does “extended connection” mean in Reactor?”

In short, it means extended –and more immediate– access to us.

Specifically:

  • 2 remote viewings per week
  • Extended hours: open 90 min before opening time and 90 min after closing time
  • Better response times: With the assumption that Reactor projects are “high energy” by nature, we prioritize messaging and phone calls with Reactor customers.

The “Generator” tier DOES NOT support emergencies, however, if helping is within our possibilities and reach, we will do so.

The “Reactor” Energy tier supports emergencies

Is there an emergency contact? Yes.

What’s considered “urgent”? A deadline must be met (crunch time) or an unexpected event with critical consequences arise.

FeatureGeneratorReactor
Standard Hours9:00-18:00 PST9:00-18:00 PST
Extended Hours+60 min before/after+90 min before/after
Total Daily Availability~10 hours~12 hours
Remote Viewings1 per week2 per week
Tasks per Checkpoint12
Emergency SupportBest effortDedicated

If you are on a tight deadline and have clear goals that you need to delegate, absolutely. If your deadline is not as tight and need more time to clarify your goals, Generator should be more than enough.

  • When you feel like your business needs higher output on our side
  • When you’re facing critical deadlines
  • When you need to run parallel projects simultaneously
  • When you require more immediate access and support

The Reactor upgrade adds $1,618 USD per month to your base subscription.

This upgrade is independent of the Craft tier (Initiation vs Dreamcasting), so you can have:

  • Initiation + Generator
  • Initiation + Reactor
  • Dreamcasting + Generator
  • Dreamcasting + Reactor
  • Building a brand identity over 2-3 months
  • Developing a website with regular iterations
  • Creating marketing materials on a steady schedule
  • Ongoing design support for established businesses
  • Launching a product under tight deadline
  • Running multiple concurrent projects
  • Rapid prototyping and iteration
  • Emergency brand pivots or crisis response

You can upgrade or downgrade your energy tier with 3 days’ notice before renewal. This allows you to:

  • Upgrade for intensive project phases
  • Downgrade during quieter periods
  • Optimize your investment based on current needs

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