Craft
Our skills are our toolbox as Creative Producers. We have divided them in two packages: Generator and Dreamcaster
Skill Levels
Section titled “Skill Levels”Levels signal progression and complexity in the development process.
- Level 1 Services are considered as a logical first steps in brand building.
- Level 2 Services can be considered a logical evolution of the work in level 1.
- And so on with levels 3 and 4.
Generator: Levels 1 & 2
Section titled “Generator: Levels 1 & 2”Generator covers all the bases for launching brands and/or intellectual property.
This is work mostly done by the core Twilight Fringe team
Dreamcaster: Levels 3 & 4
Section titled “Dreamcaster: Levels 3 & 4”Dreamcaster serves more technically ambitious goals, which also require higher levels of specialization.
This is work directed by the core Twilight Fringe team + a specialized talent with deep expertise in whatever the goal at hand is. This is included in the price.
Skill Matrix
Section titled “Skill Matrix”| Brand DNA | Visual ID | Digital Interface | Physical Interface | |
|---|---|---|---|---|
| Lvl. 1 | Concept Development | Visual Development | UI/UX Design | Packaging & Merch |
| Lvl. 2 | Brand strategy | Brand ID Systems | Webflow Development | Ad & Editorial |
| Lvl. 3 | Comms Strategy | Motion & Animation | Front End Development | Spatial Design |
| Lvl. 4 | Product R&D | CGI & 3D Asset Development | AR/VR/XR Interfaces | Industrial Design |
Skill Descriptions
Section titled “Skill Descriptions”Brand DNA
Section titled “Brand DNA”Level 1: Concept Development
- Brand concept ideation
- Core value definition
- Target audience analysis
- Brand positioning
Level 2: Brand Strategy
- Comprehensive brand strategy
- Competitive analysis
- Market positioning
- Brand architecture
Level 3: Communications Strategy
- Content strategy development
- Messaging frameworks
- Communication channels
- Brand voice development
Level 4: Product R&D
- Product innovation research
- Market validation
- Product development strategy
- Innovation consulting
Visual Identity
Section titled “Visual Identity”Level 1: Visual Development
- Logo design
- Basic visual elements
- Color palette
- Typography selection
Level 2: Brand ID Systems
- Complete brand guidelines
- Visual system development
- Template creation
- Brand application rules
Level 3: Motion & Animation
- Brand animation
- Motion graphics
- Video content creation
- Interactive visual elements
Level 4: CGI & 3D Asset Development
- 3D modeling and rendering
- CGI production
- Virtual environments
- Advanced visual effects
Digital Interface
Section titled “Digital Interface”Level 1: UI/UX Design
- User interface design
- User experience planning
- Wireframing
- Prototyping
Level 2: Webflow Development
- Webflow website building
- CMS implementation
- Responsive design
- Basic interactions
Level 3: Front End Development
- Custom web development
- Advanced interactions
- API integration
- Performance optimization
Level 4: AR/VR/XR Interfaces
- Augmented reality experiences
- Virtual reality environments
- Mixed reality applications
- Immersive interface design
Physical Interface
Section titled “Physical Interface”Level 1: Packaging & Merch
- Package design
- Merchandise design
- Print materials
- Physical brand touchpoints
Level 2: Ad & Editorial
- Advertising campaigns
- Editorial design
- Publication design
- Marketing materials
Level 3: Spatial Design
- Environmental design
- Exhibition design
- Retail spaces
- Physical brand experiences
Level 4: Industrial Design
- Product design
- Manufacturing considerations
- Prototyping
- Production oversight
Services and Capabilities
Section titled “Services and Capabilities”What does each skill actually include?
Section titled “What does each skill actually include?”You can check a detailed description of each skill by clicking on their respective icons in https://twilightfringe.com/anythingyouwant
Copywriting and Content
Section titled “Copywriting and Content”Do you do copywriting or content writing?
- Comms Strategy (Dreamcaster: Level 3) includes this service.
Custom Skills
Section titled “Custom Skills”Can I request skills not listed?
What if my project needs something specialized? If it’s within our reach, we are happy to try.
Can you bring in specialists from your network? Yes, Dreamcaster brings in one specialist whenever a specific goal or project needs them. Should we need more than one, you could bring your own people, or we can search within our own network and add their services to the cost.
Technology and Tools
Section titled “Technology and Tools”What technologies/tools do you use?
Section titled “What technologies/tools do you use?”We like to think of ourselves as software agnostic. Mostly because the most “specialized” tasks, which are likely found on the Dreamcasting skills, bring in specialized talent with specific knowledge.
Baseline:
- Adobe Suite
- Figma
- Webflow
- Framer
- Affinity Suite
- Cursor/VSCode
- Obsidian
- Blender
Tech Stack Compatibility
Section titled “Tech Stack Compatibility”Can you work with our existing tech stack? Most likely, yes. You can reach out to confirm beforehand.
Project Examples
Section titled “Project Examples”What can be accomplished with different skill levels?
Section titled “What can be accomplished with different skill levels?”With Generator (Levels 1-2):
- Launch a complete brand identity from concept to visual system
- Design and build a responsive website with Webflow
- Create marketing materials and packaging
- Develop basic UI/UX for digital products
With Dreamcaster (Levels 3-4):
- Develop comprehensive communication strategies
- Create advanced motion graphics and animations
- Build custom web applications with front-end development
- Design AR/VR experiences and 3D assets
- Develop industrial design solutions